The short answer

Legally, the obligation is the issuer's. Commercially, the invoice can go either way. Rule 506(c) puts the duty to take reasonable steps to verify accredited status on the company raising the money, not on the person writing the check. But nothing in the rule says who has to pay for it, and in practice the market has settled into three patterns: the investor pays, the sponsor pays, or the sponsor covers it selectively.

Which one is right for your raise is a question about friction and check size, not about compliance. A $25,000 investor asked to spend $99 and upload tax returns before they can fund is a materially different conversation than a $500,000 investor who would not notice the fee. This article lays out both sides honestly, gives you the real numbers, and offers a rule of thumb at the end.

If you only read one paragraph: the verification duty is yours as the issuer regardless of who pays. Passing the cost to investors is legitimate and common, but it moves a fee and a document request to the single worst moment in your funnel — the moment someone has already decided to invest. That tradeoff is the whole decision.

Whose obligation is it, legally?

Rule 506(c) is the exemption that lets you generally solicit — advertise a private offering publicly — provided that every purchaser is an accredited investor and that you, the issuer, take reasonable steps to verify that they are. That verification requirement is what distinguishes 506(c) from 506(b), where you may rely on an investor's self-certification but cannot advertise.

The consequence of getting it wrong falls on the issuer, not the investor. If verification is inadequate and the exemption fails, it is your offering that loses its exemption and your company that faces the rescission and enforcement exposure. An investor who self-certified inaccurately has not broken any rule they were bound by. This asymmetry is the reason experienced securities counsel tend to be skeptical of processes where the issuer is a passive bystander to its own compliance.

The SEC's non-exclusive safe harbors give you three practical routes for an individual investor:

That third route is the one that matters for this discussion. It exists precisely so that an issuer does not have to collect, review, and store its investors' tax returns and brokerage statements. The professional takes on the document review; you receive a signed letter. Who pays that professional is not addressed by the rule at all.

Why so many sponsors pass the cost along

The investor-pays model is the default for most of the industry, and it is not an accident. Three reasons account for nearly all of it.

It is genuinely a cost of being an accredited investor. A verification letter is typically good for 90 days and is portable — the same letter can be used across multiple offerings inside that window. An investor who is placing capital in three deals a year is amortizing one fee across three commitments. Framed that way, asking them to carry it is reasonable.

It is operationally simpler. You send a link, the investor handles it, a letter arrives. There is no pack to buy, no seat count to forecast, no unused inventory to explain to your partners.

Nobody wants to be the first to eat a cost the competition passes on. If every sponsor in your category makes the investor pay, absorbing it feels like a pure margin giveaway. This is the weakest of the three reasons, and it is the one most worth reexamining — because the sponsors who absorb it are not doing it out of generosity.

The case for the sponsor paying

The argument for covering verification is not about being nice to investors. It is about where the fee lands in the funnel.

Think about the sequence. Someone finds your offering, reads the deck, takes a call, decides to commit. At that exact moment — the highest-intent moment you will ever have with them — you hand them a task list: go to a third-party site, pay a fee, upload two years of tax returns or three months of brokerage statements, and wait. Every one of those steps is a place where enthusiasm leaks out. The fee is often the smallest of the frictions; the document upload is usually the largest, and paying for the privilege of doing homework is what makes people close the tab.

Now do the arithmetic. If a 25-seat pack costs $1,725 and your minimum check is $50,000, the entire pack is 3.45% of a single minimum investment. One investor who stalls out at verification and never comes back has cost you roughly twenty-nine times what the whole pack cost. You do not need a sophisticated model for this — you need one investor to not stall.

This is also a positioning signal, and sponsors consistently underrate it. "Verification is on us, here is your link" reads as a firm that has run this process before. "Go pay this vendor $99 and send us the letter" reads as a firm that is figuring it out as it goes. Investors notice.

There is a compliance benefit as well. When you buy the seats, verification runs through one provider, in one format, with one dashboard showing who has completed it. When every investor sources their own letter, you receive a heterogeneous stack of PDFs from providers of varying rigor, and reconciling them at closing becomes somebody's weekend.

The case for the investor paying

The honest counterargument, because there is one.

If your investors are institutions or repeat allocators, the friction is imaginary. A family office that invests in twelve private deals a year already has a verification process, probably already has a current letter, and will not blink. Buying seats for that population is spending money to remove friction that was never there.

If your minimum check is very large, the fee is noise on both sides. At a $250,000 minimum, $99 is 0.04% of the commitment. Nobody is walking away over it, and nobody is impressed that you covered it.

If your raise is small or your timeline is uncertain, prepaying is real cash out the door. A first-time sponsor with an unfunded entity and a maybe-it-closes raise has better uses for $1,725 than prepaid inventory — though it is worth checking whether the seats expire before treating this as decisive. Seats that carry into the next raise are a different proposition from seats that evaporate at the end of the quarter.

And sometimes the investor simply prefers it. Some investors would rather engage a verification provider directly than have the sponsor stand anywhere near their tax returns. That is a legitimate preference and worth accommodating even in a sponsor-covered raise.

The hybrid most sponsors land on

In practice, most sponsors who think about this carefully do not pick a side. They set a rule.

The most common version is a threshold: verification is covered above a certain commitment size, and self-funded below it. It targets the spend at exactly the investors whose friction is most expensive to you, and it is easy to state on a page without sounding arbitrary.

A second version is covered for the anchor list, self-funded for the long tail. Your first ten conversations are the ones that determine whether the raise has momentum. Buy a small pack, use it there, and let the later inbound traffic pay their own way.

A third is the reimbursement model: the investor pays, and you credit the fee at closing. It costs the same as covering it and it preserves the funding hurdle, but it does not remove the friction — the investor still pays a stranger before they can fund. If reducing dropout is your goal, this version does the least of the three.

A fourth, if you are an adviser or attorney rather than the issuer, is neither: you refer your clients to a verification provider on a partner arrangement, keep visibility of who has completed the process, and prepay nothing. Your clients pay their own way, usually at a rate below the public price.

What each model actually costs

Real numbers, current as of July 2026. These are AccreditedNow's published prices; other providers publish their own and we keep a comparison of the market elsewhere.

ModelWho paysCostBest when
Investor self-funded Investor $99 per investor
($29 optional 24-hour priority)
Large minimums, institutional or repeat investors, uncertain raise timeline
Sponsor-covered seats Sponsor 5 seats $445 ($89 ea)
10 seats $790 ($79 ea)
25 seats $1,725 ($69 ea)
50 seats $3,250 ($65 ea)
100+ from $59 ea
Retail or first-time investors, minimums under about $100,000, raises where speed to close matters
Threshold hybrid Both A small pack plus investor-funded tail A wide check-size range in one raise
Referral partner Client Free to the firm; clients pay $89 Advisers, CPAs and attorneys who send clients but do not issue

Two details that change the math and are easy to miss. First, seats do not expire — a pack that outlasts this raise carries into the next one, which removes most of the risk from prepaying. Second, entity investors are priced separately: an LLC, SDIRA, or revocable trust starts at $199 covering up to two entities, with additional entities at $59 each, and an entity qualifying under the $5 million investments test is $499. If your cap table is full of SPVs and self-directed IRAs, size your budget on the entity line, not the individual line.

How to decide for your raise

A rule of thumb that holds up well: price the whole pack against one investor, not against the fee. Take the cost of the pack you would need and divide it by a single minimum check. If the answer is a low single-digit percentage, cover it — because at that ratio you are buying the entire round's verification for less than the cost of losing one person to it.

Worked through: 25 seats at $1,725 against a $50,000 minimum is 3.45%. One investor who stalls at verification and never comes back costs you roughly twenty-nine times what the pack did. At a $250,000 minimum it is 0.7%, and by then neither the fee nor the pack matters to anyone financially — cover it for the positioning, or skip it without guilt. At a $25,000 minimum the $99 fee is 0.4% of the investment the investor is being asked to make on faith, and that is the range where covering it stops being optional if you want the raise to fill.

Three questions worth answering before you decide:

Whatever you decide, decide it before you start taking soft commitments, and say it plainly in your investor materials. The worst version of this is the one where nobody has decided, and the question surfaces for the first time in the email where someone is trying to give you money.

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