The core trade-off
Rule 506 of Regulation D is the workhorse private-placement exemption — the vast majority of private capital raised in the U.S. relies on it. It comes in two flavors, and choosing between them is really a single decision: do you need to advertise the offering to people you do not already know?
- Rule 506(b) — no general solicitation or advertising. You raise from investors with whom you (or your broker) have a pre-existing, substantive relationship. You may include up to 35 non-accredited but financially sophisticated investors. Because you are not advertising, the SEC lets you rely on each investor's written representation of accredited status, provided you have no reason to believe it is false.
- Rule 506(c) — general solicitation and advertising are permitted. You can post the raise on a website, email a broad list, run a webinar, or speak about it publicly. In exchange, every purchaser must be an accredited investor, and you must take reasonable steps to verify it — you cannot simply take their word for it.
Side by side
| Rule 506(b) | Rule 506(c) | |
|---|---|---|
| Advertising / general solicitation | Not allowed | Allowed |
| Who can invest | Accredited + up to 35 sophisticated non-accredited | Accredited investors only |
| Proof of accredited status | Investor self-certification (issuer reasonable belief) | Issuer must take reasonable steps to verify |
| Third-party verification | Not required | Effectively required for each investor |
| Typical use | Raising from an existing network, quietly | Publicly marketed raises, broad outreach |
What "reasonable steps to verify" means under 506(c)
The SEC gives a non-exclusive list of ways to satisfy the 506(c) verification standard. In practice, issuers use one of these:
- Income method — review the investor's IRS forms (tax returns, W-2s, 1099s) for the two most recent years, plus a written expectation of the current year.
- Net-worth method — review assets and liabilities (bank, brokerage, and other statements, plus a recent credit report) to confirm net worth over $1 million excluding the primary residence.
- Third-party confirmation — obtain a written confirmation from a licensed CPA, attorney, registered broker-dealer, or registered investment adviser who has verified the investor within the prior three months.
The third-party route is popular for a reason: it means the sponsor never has to collect or store an investor's tax returns and bank statements. The investor's documents go to the professional, and the sponsor receives only a letter confirming accredited status. That is exactly what AccreditedNow provides — a CPA-signed verification letter each investor can hand to the sponsor.
Estimate your 506(c) verification cost
506(c) is the version that lets you advertise — but every investor has to be verified. Sponsors often assume that's a big line item. Plug in your raise to see what it actually comes to. Everything below runs in your browser; nothing is sent anywhere.
Estimate only, at AccreditedNow's investor-verification seat pricing (volume rates from $99 down to $59/investor). 506(b) needs no third-party verification, but prohibits advertising. Educational, not legal advice.
Running a 506(c) raise?
Give your investors a simple way to get verified — a CPA-signed letter, or prepaid seat packs so they verify at no cost to them, tracked in your sponsor dashboard.
See sponsor plansCommon questions
Does Rule 506(b) require accredited investor verification?
Can I advertise a Rule 506(b) offering?
What counts as reasonable steps to verify under 506(c)?
Which is better for a syndication, 506(b) or 506(c)?
This page is general information about Regulation D, not legal advice. Rule 506(b) and 506(c) have additional conditions (Form D filing, bad-actor disqualification, information delivery to non-accredited investors under 506(b), and more). Confirm how they apply to your offering with your securities counsel. AccreditedNow is not a law firm.